Yeimi Martinez
About me

Designer who cares deeply

In the enterprise software I work on, the hard part is rarely the interface. It's making someone confident enough to use it correctly the first time.

I came to design through QA. For years my job was to find the gap between what a product promised and what actually happened when a real person touched it, which meant I spent a long time studying exactly where people go wrong and why. Most designers learn that after launch, from support tickets. I had it before I drew my first screen.

That shows up in a specific way in my work. When I design a feature that operates on data people depend on, I treat comprehension as part of the design, not as documentation somebody writes afterward.

How that shows up

Across the enterprise features I've shipped, I keep building the same thing without being asked: guidance that lives inside the tool. A merge feature that sounds like it destroys records got a panel explaining what it will never do, because that was the question standing between an administrator and the button. A user table got a column surfacing fields someone had edited by hand, because that invisible state was behind the most confusing support cases.

The goal is a product that teaches itself, so a client gets it right on the first attempt instead of learning the hard way through support. A tool someone uses correctly the first time is a tool they trust.

The rest of the practice is what you'd expect: research, information architecture, high-fidelity design in Figma, usability testing, and accessible work built to WCAG standards. I'm based in New Jersey and open to remote roles.

User Research Interaction Design Figma Wireframing Prototyping Usability Testing AI Product Design Design Systems
AI-assisted prototyping

My design org adopted AI-assisted prototyping as standard practice, and it's how I work on production features now. The skill isn't generating a screen. It's directing an exploration, then evaluating and discarding most of what comes back.

Claude Code Cursor Lovable Figma Make Midjourney Codex
Currently exploring
Functional prototypes where UX thinking and code meet, so an idea can be tested by using it rather than described in a deck.

Let's work together

I'm open to new opportunities. Whether you have a project in mind, want to chat about design, or just want to connect I'd love to hear from you.

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